Things to do in Agadir

Guided Atlas Mountains 4x4 tour

From sea level to high altitude, this is a full day trip with a side-order of adventure. You'll travel by 4x4 into the Atlas Mountains from the coastal plains of Agadir to discover the Berber village of Imouzzer Ida Outanane. Jamal, one of our expert local guides, says, ‘Imouzzer means “waterfall” in Berber, the language of the Atlas Mountains. Indeed, there are several waterfalls in the heart of our green valley, a place known especially for the quality of its honey.'Your High Atlas Mountains off-road adventure begins with a light breakfast and then a photo stop at the cool, palm-clad Tamzargout oasis, where you can stretch our legs. As we travel higher up into the mountains, the jaw-dropping views over Paradise Valley are sure to leave an impression. We'll arrive in the village of Immouzer to see how life in a typical Berber mountain community unfolds. On hot days, you might see local kids jumping off the rocks into the natural pools just outside the village.As you stroll around the village, you'll pass stalls selling Moroccan souvenirs and the prized local honey. Jamal says, ‘My mother used to prepare an artisanal treat known as “amlou”, made with Immouzer honey mixed with crushed almonds and argan oil, a real Berber delicacy.' Next it's time for an al fresco lunch prepared with fresh, locally sourced ingredients. You'll have some free time to relax and take in your dramatic surroundings before we return to Agadir through a different route in the mountains.

Essaouira UNESCO Heritage Site

Known as the ‘Jewel of the Atlantic', Essaouira is an atmospheric fishing port with age-old souks, pastel blue seaside houses, and a bustling UNESCO-listed Medina. You'll have plenty of time to discover this coastal gem with a guided tour and a visit to Espace Othello Gallery.

Sandboarding - Sand surfing

Morocco's Atlantic Ocean coastline is the star of this tour. Journey through tiny fishing villages and hippie hangouts en route to Taghazout – a stretch of wave-washed sand that's been a surfer's paradise since the 60s. But you won't be joining the surf crowd in the sea – instead you'll hop on a sandboard to zoom down the towering Timlalin dunes.

Two-day tour to Marrakesh and Essaouira

With plenty of time to soak up the sights and sounds of Marrakech, this two-day tour immerses you into the city's colourful past and present. You'll travel from Agadir to see some of the city's highlights, experience Djemaa el-Fna by night, dine in an opulent riad and check out the seaside city of Essaouira on your way back. Ibrahim, one of our expert local guides, says, ‘I was born and bred in Essaouira, but my family moved away when I was 14. Now, when I return, I'm filled with nostalgia as I tour the alleys where I used to play football with my Arab and Jewish friends. Essaouira has always been a multicultural melting pot.'On day one, we'll hit the road to Marrakech, where on arrival you'll delve straight into the medina's warren of tightly-packed streets. Spend the morning taking in sights as we drop by places like Jardin Secret, before lunch at Dar Nejarine. After some free time to explore, we'll head to Djemaa el-Fna at dusk – the best time to see it – before a tasty dinner and traditional entertainment in a riad.On day two we'll head to the coastal city of Essaouira. Its mellow atmosphere, narrow winding streets laden with kaleidoscopic carpets, peeling-paint houses with and heavy old wooden doors make it a wonderful place to wander around. Walk the ramparts of the harbour, known as the Skala, where electric-blue boats bob in the water, or discover the atmospheric medina. There's a lunch stop included followed by free time to explore, before returning to Agadir in the early evening.

Tiout Taroudant Tour

From Agadir, you can easily head out into the surrounding countryside to discover lush green oases and historic walled towns. You'll travel to the palm-filled oasis of Tiout, get to know the traditional way of life in Taroudant and even spot a few tree-climbing goats along the way.

Agadir Corocoparc

Agadir Crocoparc is one of Morocco's top things to do. It's home to 400 crocodiles, some of which are over 4 metres long. Watch them dozing on the banks and peering from the water, and coo over the beady-eyed baby crocs in the nursery. And if you're here at feeding time, there's another treat – watching the adults fight over chunks of raw meat.

Agadir camel safari

There's no more Moroccan way to go sightseeing than on the back of a camel. And with this 90-minute ride, you'll be at one with nature as well. You'll be transferred to the north of Agadir where you'll enjoy a slow and steady journey through a banana plantation and one of the city's most picture-postcard beaches. We'll head to a ranch around an hours drive from Agadir to start, where you'll be partnered with a camel between two people. Then, the adventure begins. The camel trail takes you through trails sprinkled with exotic landscapes and sandy dunes. It's a route the whole family will enjoy.Over the 90-minute trip, you'll enjoy a privileged view over the countryside, passing through a banana plantation, as well as have the chance to spot wildlife in its natural surroundings. You'll also enjoy the scenic vistas surrounding Tamri Beach, and as you trundle along, they'll be a quick stop for selfie or two before we head back.

Cable car and souk

Soar throught the skies on a cable car ride from Agadir's Marina up to the historic Casbah of Agadir Oufella, where panoramic views of the bay and city await. You'll stop by a local Argan cooperative, where you can pick up pure Argan oil and spices. Then, finish up your adventure browsing through the bustling stalls of Souk El Had, one of Morocco's largest markets. It's a snapshot of Agadir's best, from sky-high sights to market delights.

Sunset camel trek and barbecue experience

It's the classic mode of transportation in Morocco – a camel caravan. On this sunset tour, you'll tower above the dunes of Tamri Beach and ride alongside the Atlantic Ocean. Then round off the evening with a freshly sizzled barbecue dinner in the open air.After pick-up from your hotel, you'll arrive at the beach ready for your sandy adventure. After a safety briefing, you'll sway, two people per camel, through the undulating dunes towards Tamri Beach where you'll have the best vantage point to spot the changing colours of the sunset.After a leisurely 90-minute ride complete with sweeping views of the ocean, it's time to head for the ranch, surrounded by olive groves and palm trees with the Atlas Mountains in the distance. Unwind as we prepare a barbecue dinner under the evening sky.

Private Magical Marrakech Tour

Exclusively for you and your party, this private tour takes you to magical Marrakech – a mishmash of rainbow-coloured sights, sounds and smells. Get lost in the city's stall-stuffed alleyways and souks with an expert guide.From Agadir, we'll travel to Marrakech by coach. We'll kick off in style with a visit to the easy-on-the-eye Koutoubia Mosque, a medieval masterpiece that's the city's most recognisable landmark. You'll then explore the beguiling Bahia Palace before going into the depths of the maze of souks and the medina.After lunch in the opulent surroundings of a riad, we'll head to the pulsating Jemaa el-Fnaa square – a UNESCO World Heritage Site. The life and soul of the city, you'll have free time to explore, shop, sample some street food, or just soak up the atmosphere of this bustling area. We round off with a dinner show, before a chance to explore the night-time excitement of Jemaa el-Fnaa by yourself or with your guide.

Private Discover Agadir city tour

Combining cityscapes and coastal vibes, this private tour gives you the chance to discover Agadir like a local.Spend the first part of your day taking a stroll around the marina. The neo-kasbah style waterfront filled with its elegant coffee shops, restaurants and hookah lounges will give you a sense of tranquillity and elegance. Make sure to spot Jack Sparrow's ship docked along the picturesque harbour. Next up are the sandcastle-like ruins of the city's Kasbah. Venture into the cultural heart of Agadir, where you can mingle with the locals on a cable car ride heading up to the old town. Make sure you have your camera ready for those all-important Insta snaps.Finish off your tour by poking around spice-scented souks for great bargains. You might be lucky enough to be invited by a friendly souk vendor as they often welcome you in their stall to drink sweet Moroccan mint tea and barter for some eye-catching trinkets.

Private Legzira Beach Tour

One of Africa's best beaches is the highlight of this private tour. Along the way, you and your guide will tick-off typical Berber villages, spice-scented souks and one of Africa's most picturesque beaches. A seafront lunch is on the agenda, too.After pick-up at your hotel, you'll head to Youssef Ben Tachafine dam where you can admire panoramic views of the Atlas Mountains. Pass a series of Berber fishermen villages as you make your way to the next stop. Snap a few pictures at Sidi Boulfdail beach before getting back on the bus to continue the journey.You're in for a treat next, as you arrive at Morocco's most handsome stretch of sand. Ranked one of the 40 most picturesque beaches in the world, Legzira is a must-see. Its natural stone arch emerging from the golden sand makes for an extra pretty backdrop. Tuck into lunch at a beachfront restaurant and enjoy some free time to explore. You'll round off the tour with a spot of shopping in Tiznit, home to one of the country's most famous jewellers.