Join us on this afternoon trip to the heart of beach-fringed Negril, where you can shop and relax at Rick's Café at your own pace.

A popular resort on the island's most westerly point, the town has an impressive retail repertoire. You'll find duty-free bargains – cigars, perfumes, jewellery. Or for authentic Jamaican buys, on Norman Manley Boulevard you'll find the craft market.

Once you're shopped out, head to Rick's Café. This legendary cliff top venue is an institution for locals and tourists alike, who come to enjoy the chat, cold beers and Caribbean-American food. From late afternoon, it comes with a sideshow of daring locals trying to outdo each other as they leap from the cliffs.

The bus never turned up Very unprofessional TUI RIP OFF the app is a complete waste of time if things go wrong

We had a lovely day, we came from the grand Palladium so the journey is over an hour but we had plenty of time at Rick’s to cover that. Our driver, Kirk was a lovely guy. We had a great time at Rick’s and saw the high cliff dive twice. The lifeguards did a round for tips for the diver which I didn’t think was unreasonable. The cocktails were great, the staff were lovely and the toilets had an attendant so lovely and clean. Overall a good time and well worth the £10 round trip. £120 in all spent.

Our tour guide Lloyd was very knowledgeable and kept us entertained. The excursion was just the right about of time and was guided by us and what we wanted out of it. Felt safe going alone on the trip as my other half didn’t want to come.

Lloyd the driver was excellent

Bus never turned up, trip was cancelled due to low numbers but they decided not to let any one know. We waited outside the hotel for over one hour in stifling heat. Response day after was “sorry, do you want to book again?” Unbelievable! Avoid at all costs, book with local operators who actually value you!

Our guide was very knowledgable and told us much about the island en route. The drive took just over an hour and we spent approx 30 mins shopping and 2/3 hours at Ricks cafe. Plenty of time for lunch, drinks and cliff jumping before watching an amazing sunset! Highly recommended- we couldn’t believe how cheap this was- definitely good value for money.

Why you’ll love this…

Chance to shop for authentic souvenirs
Watch locals cliff jumping from the famous Ricks' Cafe

Important to know

Duty-free goods must be paid for in foreign currency – USD, GBP or major cards
Food and drink not included

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Transport
Escort
Insurance
Free time
Admission fees

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4/5

All reviews are verified

Based on 77 reviews

Review categories

Staff

4.2/5

Safety

4.2/5

Service

4.2/5

Value for money

4.3/5

All ratings (77)

5 stars (33)

43%

4 stars (26)

34%

3 stars (14)

18%

2 stars (0)

1 star (4)

V
Very angry couple
Travelled as a couple
28 February 2026
1
United Kingdom
The bus never turned up Very unprofessional TUI RIP OFF the app is a complete waste of time if things go wrong
S
Suzy OB
Travelled with family
14 February 2026
5
United Kingdom
We had a lovely day, we came from the grand Palladium so the journey is over an hour but we had plenty of time at Rick’s to cover that. Our driver, Kirk was a lovely guy. We had a great time at Rick’s and saw the high cliff dive twice. The lifeguards did a round for tips for the diver which I didn’t think was unreasonable. The cocktails were great, the staff were lovely and the toilets had an attendant so lovely and clean. Overall a good time and well worth the £10 round trip. £120 in all spent.
N
Natalie
Solo traveller
23 January 2026
4.2
United Kingdom
Our tour guide Lloyd was very knowledgeable and kept us entertained. The excursion was just the right about of time and was guided by us and what we wanted out of it. Felt safe going alone on the trip as my other half didn’t want to come.
A
Ami
Travelled with family
20 January 2026
5
United Kingdom
Lloyd the driver was excellent
G
G&D
Travelled as a couple
10 January 2026
1
United Kingdom
Bus never turned up, trip was cancelled due to low numbers but they decided not to let any one know. We waited outside the hotel for over one hour in stifling heat. Response day after was “sorry, do you want to book again?” Unbelievable! Avoid at all costs, book with local operators who actually value you!
A
Andrea
Travelled with family
21 September 2025
5
United Kingdom
Our guide was very knowledgable and told us much about the island en route. The drive took just over an hour and we spent approx 30 mins shopping and 2/3 hours at Ricks cafe. Plenty of time for lunch, drinks and cliff jumping before watching an amazing sunset! Highly recommended- we couldn’t believe how cheap this was- definitely good value for money.